Creating Custom Integrations with the Audience Module

The Audience module allows Video Cloud to synchronize viewing data from Audience-enabled Brightcove Players to popular marketing automation platforms. The Audience module can also be configured with a custom integration. With a custom integration, viewing data is saved locally in Video Cloud and the Audience API is used to programmatically extract the data.

The Audience module integration consists of two main components:

• A Brightcove Player plug-in to enable tracking of video views data
• Custom development that uses the Audience API to retrieve the viewing data

Requirements

To use the Audience module you must:

• Have a Professional or Enterprise Video Cloud account
• Have the Audience module enabled for your account by submitting the required information in the initial splash screen that appears when you open the Audience module
• Click through the service agreement the first time you use the module
• In order for leads to be collected, a lead form has to be configured and assigned to a player
• Use the Advanced (in-page) embed code when publishing your player; Standard (iframe) embed code will not work as the plugin will be running inside of an iframe and therefore will be unable to access the parent page URL parameters

Setting up the connection

Follow these steps to configure a custom integration.

1. Open the Audience module and click Data Connections in the left navigation.
2. Click Add New Connection.
3. Select Custom as the integration.
4. (Optional) Enter a Connection Name.

   

5. Click Connect.

The custom connection is now set up and ready to use.

Configuring the integration

Once the connection has been made, you can configure the integration.

1. By default, the Connection Status will be Enabled. The Connection Status determines if Video Cloud video engagement data is saved.
   • Enabled - Data is collected and will be saved
   • Disabled - No data is collected (integration is disabled)
2. Select a data retention policy. The data retention policy determines how long the viewing data and lead form data (if using an Audience lead form) will be retained in your Video Cloud account.

   

Creating an Audience-enabled player

Video engagement data will only be saved when you are using an Audience-enabled video player. For information on creating an Audience-enabled Brightcove Player, see Creating an Audience-enabled Player.

Passing a tracking ID

The Audience module supports the ability to pass a tracking ID. The tracking ID might be used to track a campaign ID for example. The tracking ID can be appended to the URL that displays the Audience-enabled player or added to the player embed code.

• Example: Appended to URL

  http://www.myurl.com/video.html?bctrackingid=12345

• Example: Added to player embed code

<video data-video-id="6033402539001"
        data-account="1486906377"
        data-player="default"
        data-embed="default"
        data-application-id
        class="video-js"
        data-bc-trackingid="12345"
        controls></video>
<script src="//players.brightcove.net/1486906377/default_default/index.min.js"></script>
  

Identifying viewers

When using a custom integration, you are responsible for identifying viewers. The Audience plugin needs two key pieces of information:

These values can be passed in via URL parameters or through the player embed code. For viewer tracking to occur, the user id should be passed as a URL parameter on the page that is displaying the video. The known user parameter is required for lead forms (if you'd like the lead form to conditionally display for unknown viewers).

Viewing video data

There are several options available for viewing video data when using a custom integration:

• Viewer Activities (Events) - Provided as part of the Audience module, this option can be used to view video data inside the Audience module. For information, see Viewing Player Events in the Audience Module.
• Export Data - Provided as part of the Audience module, this option can be used to export video view and lead data. For information, see Exporting Audience Data from the Audience Module.
• Audience API - The Audience API can be used to programmatically retrieve video view and lead data. For information, see Overview: Audience API.